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Paolo Amoroso
@amoroso@oldbytes.space  ·  activity timestamp last week

The ads in BYTE magazine were a visual display of the diversity and experimentation in the early computer industry.

#retrocomputing #magazines

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Amin Girasol
@fluidlogic@oldbytes.space replied  ·  activity timestamp last week

@amoroso That looks like an essay prompt! I don't disagree with you that the period you have in mind saw a "Cambrian explosion" of computing devices and peripherals, but there wasn't a matching set of socially empowering politics along with that. The politics were libertarian and individualist.

On a social level, the ads in BYTE perpetuate the sexism and classism of the day. Computers were a revolution only for the privileged and those who hold power. The ads were aimed at that demographic. The purposes to which computers should be put were intended to entrench power in the hands of the privileged.

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Paolo Amoroso
@amoroso@oldbytes.space replied  ·  activity timestamp last week

@fluidlogic Absolutely, many such ads were cringey seen with today's eyes.

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