Is the fediverse social media?
Or is it an alternative to social media?
Here's Charlotte Fry's winning video essay in this year's Better Public Media's Geoff Lealand Student Challenge. The topic?
"Social Media: Love it or leave it"
https://www.youtube.com/watch?v=C0GGycDw2Ug
The subtext of Charlotte's analysis is that "social media" is designed around advertising, and thus attention-hacking. The fediverse isn't, so arguably it's not "social media" as it's now used.