The posts are about a #hashtag story as a tool, it's not for people who already know, it's a shovel to compost the #fashionistas and the #geekprolem, a tool. Then the #OMN project is more practical, to move people away from #mainstreaming to a diversity of subcultures as working examples of change and challenge #KISS

When the change comes, if the challenge is strong enough, the diversity of working horizontal will be seeds for planting the future.