When Patagonia first entered Japan, it was associated with hardcore activism or vegetarianism. Now considered a “cool” brand by many, it is looking to make recycling used items a part of its DNA. https://www.japantimes.co.jp/business/2025/09/01/companies/patagonia-secondhand-climate-change/?utm_medium=Social&utm_source=mastodon #business #companies #patagonia #climatechange #environment #secondhand #clothing