According to Bloomberg, much of Sun’s wealth also stems from his 90% ownership stake in the HTX cryptocurrency exchange, which Bloomberg also discounts by 50%. Sun has previously denied that he owns the exchange,89 and publicly describes himself as a mere “adviser”. When reached for comment, a Sun spokesperson didn’t address whether Sun disputes Bloomberg's reporting about his HTX ownership.
It’s not clear to what extent Bloomberg has verified the valuation of HTX, which has been alleged by crypto media outlet Protos to double-count reserves belonging to other Sun-involved companies, raising solvency concerns.1011 It’s also not clear whether Bloomberg has evaluated whether any of Sun’s personal holdings are simultaneously claimed as assets or reserves for his companies. In May, when Sun topped the leaderboard of $TRUMP memecoin holders, he registered with a hot wallet belonging to HTX. This was extremely unusual, as exchange hot wallets typically contain pooled funds from many customers. A Sun spokesperson stated that “all $TRUMP token holdings that qualified Mr. Sun for the gala dinner belong personally to Mr. Sun.”
A horizontal bar chart showing the relative size of his various assets according to Bloomberg: TRX $4,900,000,000 HTX $3,620,000,000 BTC $1,900,000,000 ETH $850,000,000 USDT $700,000,000 Aircraft $200,000,000 Art $55,000,000
Sun’s wealth breakdown, according to Bloomberg
![The exhibits
Telegram conversations and email exchanges attached as exhibits in Sun’s lawsuit appear to tell a somewhat different story than the one he laid out in the complaint.14b A message from a member of Sun’s team on February 28 indicates that a fellow employee named Timothy “will share with u the documents once get [sic] the approval from Justin ”. Several hours later, Timothy confirms he shared the material with Bloomberg journalist Dylan Sloan. Later that evening, Timothy asks about security policies to “prevent data leakage”, and Sloan describes cybersecurity practices and plans to analyze Sun’s crypto wealth using the Arkham cryptocurrency analysis platform. The subsequent week, on March 4, Sloan provides a more detailed plan for their Arkham analysis and outlines that they use a custom API. He assures them that “the file of Justin’s wallet addresses won’t leave our office”. “Are you all OK with that plan as it relates to data security?” he asks. Timothy responds, “ok, [no problem]”; Sun himself also responds “Ok”.
Then, on March 27, Sun suddenly posts what looks like several paragraphs of a confidentiality agreement in the Telegram chat — a month after his team had already shared his financial information.](https://media.hachyderm.io/media_attachments/files/115/057/349/298/133/982/original/148a68bf1856f401.png)
![Crypto billionaire Justin Sun has sued Bloomberg for publishing details about his wealth that he himself provided to qualify for their Billionaire Index. While Sun was initially eager for Bloomberg to publicize his multibillionaire status, he became furious when he learned they planned to publish a rough breakdown of the assets comprising his crypto fortune. This may be because it reveals an inconvenient detail: the majority of his assets are TRX, the cryptocurrency issued by his company Tron — and he owns most of the TRX in circulation (63%). This concentration is somewhat reminiscent of the 2022 revelation that Sam Bankman-Fried had built his crypto empire on a foundation of FTT, the token issued by his own company FTX, sparking concerns about the solvency of his businesses and the value of FTT that ended in the collapse of both.
Sun’s fury could also stem from Bloomberg’s reporting that Sun owns the HTX cryptocurrency exchange (renamed from Huobi in late 2023 [I40]). Though it has long been clear that Sun holds more control over the exchange than he claims to have as a mere adviser, he has refused to admit he owns the company. This is a pattern with Sun, who has also denied ownership of other companies with which he’s heavily involved, such as Poloniex (which he later acknowledged owning), BiT Global, and Techteryx.](https://media.hachyderm.io/media_attachments/files/115/057/341/564/911/302/original/91a014efb45c2c99.png)
![In late 2024, Justin Sun and his team demanded crypto media outlet CoinDesk take down an article about Sun’s $6.2 million purchase of Comedian, a conceptual artwork appearing as a banana duct taped to a wall. Shortly after Sun purchased the artwork, he captured additional headlines by eating the banana at a press conference in Hong Kong.e According to the Wall Street Journal, Sun’s team had objected to the “tone” of the CoinDesk article, which described Sun’s desire for fame, then-ongoing SEC lawsuit, and legal threats against media outlets, and suggested that his headline-making art purchase could be an attempt to distract media attention from less flattering coverage. (As I noted in a past issue of Citation Needed, “The [banana] stunt was timed right around Sun's first WLFI token purchase, diverting some press attention from it.”) CoinDesk had just been acquired by the crypto exchange Bullish, and Bullish executives reportedly were the ones who ordered the article’s deletion. According to some CoinDesk employees, Bullish executives had been pressuring reporters to avoid critical coverage or negative opinion pieces about important sponsors of CoinDesk’s annual Consensus conference, a major income stream for the struggling media outlet; Sun’s Tron was among them. Not long after the article was removed, CoinDesk fired its editor-in-chief Kevin Reynolds and deputy editors-in-chief Nick Baker and Mark Hochstein. CoinDesk said the firings were part of a downsizing effort and unre](https://media.hachyderm.io/media_attachments/files/115/057/357/398/577/999/original/e137060860dd1055.png)
