It seems that "productivity" is the new "efficiency" for the corporatists and their reputation laundering machine;
https://newsroom.co.nz/2025/01/31/how-to-help-nzs-productivity-problem/
Having shut down the Productivity Commission and ignored its findings ...
... and handed the power to determine what productivity means and how to boost it back to Treasury ...
... the NatACTs and their Winston First hangers-on are using it to mean whatever suits their agenda.