Discussion
Loading...

Post

  • About
  • Code of conduct
  • Privacy
  • Users
  • Instances
  • About Bonfire
Frederik Borgesius
@Frederik_Borgesius@akademienl.social  ·  activity timestamp 2 months ago

What does the Digital Services Act (DSA) mean for online advertising and adtech?

New blog post by Pieter Wolters and me.

Our most controversial claim is that ad networks and some other adtech companies must be considered ‘platforms’ in the sense of the DSA.

Hence, they must comply with the DSA’s general rules for platforms.

https://dsa-observatory.eu/2025/08/01/what-does-the-dsa-mean-for-online-advertising-and-adtech/

#law #politics #economy#tech #ai #platforms #advertising #marketing #dsa#privacy #gdpr

Screenshot of the title and abstract of the blog post. 

The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
Screenshot of the title and abstract of the blog post. The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
Screenshot of the title and abstract of the blog post. The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
  • Copy link
  • Flag this post
  • Block
Log in

bonfire.cafe

A space for Bonfire maintainers and contributors to communicate

bonfire.cafe: About · Code of conduct · Privacy · Users · Instances
Bonfire social · 1.0.0-rc.2.21 no JS en
Automatic federation enabled
  • Explore
  • About
  • Members
  • Code of Conduct
Home
Login