Frederik Borgesius
@Frederik_Borgesius@akademienl.social  ·  activity timestamp 7 days ago

What does the Digital Services Act (DSA) mean for online advertising and adtech?

New blog post by Pieter Wolters and me.

Our most controversial claim is that ad networks and some other adtech companies must be considered ‘platforms’ in the sense of the DSA.

Hence, they must comply with the DSA’s general rules for platforms.

https://dsa-observatory.eu/2025/08/01/what-does-the-dsa-mean-for-online-advertising-and-adtech/

#law #politics #economy#tech #ai #platforms #advertising #marketing #dsa#privacy #gdpr

Screenshot of the title and abstract of the blog post. The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
Screenshot of the title and abstract of the blog post. The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'
Screenshot of the title and abstract of the blog post. The abstract says: 'What does the Digital Services Act (DSA) mean for online advertising and adtech (advertising technology)? This blogpost, based on a new research paper, explores that question. The most controversial insight is that ad networks and some other adtech companies must — based on an analysis of the DSA’s definitions — be considered ‘platforms’ in the sense of the DSA. Hence, they must comply with the DSA’s general rules for platforms.'