Social experience design #SX is the opposite of #DigitalTransformation and offers a #people-first "needs-driven" approach to solution development that scales from personal vantage point via inter-personal #relationships, up to societal levels. Digital transformation is no more than a shallow #technology-first "tech means progress" approach to improve #hypercapitalism's profitability.

Stop the mindless digital transformation trend. #DigitalTransformationRunsDeep into shitty dystopic territory.