"you need to make it cheap and easy for people to make the switch. If it’s expensive, most people won’t do it. If it’s difficult or inconvenient, then forget it."
Discussion
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@Ruth_Mottram Agree 110% to the points being made about how reduce emissions fast *within the existing system*, ref the below quote.
But alongside that we should also have a more long-term discussion in society and politics about *changing the system*, eg when it comes to what kind of mobility system we want (active / motorised, private / shared, dense / sprawling, …).
