"you need to make it cheap and easy for people to make the switch. If it’s expensive, most people won’t do it. If it’s difficult or inconvenient, then forget it."
@Ruth_Mottram Agree 110% to the points being made about how reduce emissions fast *within the existing system*, ref the below quote.
But alongside that we should also have a more long-term discussion in society and politics about *changing the system*, eg when it comes to what kind of mobility system we want (active / motorised, private / shared, dense / sprawling, …).
