Putting content into #dotcons creates a feedback loop with diminishing returns. The impact is marginal – and shrinking – because all you are really doing is training #failbook’s algorithms to better sell you, and everyone who interacts with your content, more “stuff.” This includes not just products, but ideology: the subtle shaping of thought, behaviour, and community through algorithmic social control.

It’s very easy to get pulled into a #flamewar on #failbook, because conflict drives engagement, and engagement drives ad views for the #dotcons. The system is designed for this. Outrage is profitable.

If you’re serious about progressive change, you could instead be having a grounded, meaningful conversation on the #openweb with millions of other people, where human activity and community are the outcome, not ad-driven consumerism.

Please step away from the #deathcult.