Putting content into #dotcons creates a feedback loop with diminishing returns. The impact is marginal - and shrinking - because all you are really doing is training #failbook’s algorithms to better sell you, and everyone who interacts with your content, more “stuff.” This includes not just products, but ideology: the subtle shaping of thought, behaviour, and community through algorithmic social control.

It’s very easy to get pulled into a #flamewar on #failbook, because conflict […]