A full-page color magazine advertisement from 1963 promotes Motorola television sets. Across the top, bold text reads, “Fresh from Motorola… new leader in the lively art of electronics.” The main image shows a stylish, modern living room with a strong mid-century modern design. At the center is a distinctive white, cone-shaped, freestanding fireplace with a built-in television screen facing the room. The television displays a black-and-white broadcast of a man’s face.
The room features curved architectural elements, including an arched ceiling and a black brick accent wall. A white shag rug covers most of the floor, surrounded by modern furniture: a low white chair with a rounded back, a yellow upholstered lounge chair, and a low striped bench. Two children sit on the rug watching television, while an adult couple stands in the background near a glass wall or doorway, observing the scene. Decorative plants, shelves, and sculptural objects complete the space, emphasizing a futuristic, upscale domestic setting.
On the right side of the ad, several Motorola television models are shown individually, each housed in wood cabinetry of varying styles. Text beside them states, “Every Motorola TV comes with a full year guarantee,” followed by a detailed description of product quality, reliability, and warranty coverage. The Motorola logo appears at the bottom, reinforcing the brand’s emphasis on modern design and dependable electronics.
