today's digital preservation project:
some might recognize the name Advanced Gravis from its incredible line of UltraSound sound cards, or maybe its classic joysticks and gamepads.
fewer know that this was a canadian company from burnaby, bc. its logo changed a lot over the years until the company's demise. unfortunately, wiki/logopedia/etc all seem to believe that its ugliest logo was its only logo.
so today i replicated the only Advanced Gravis logo that ever mattered: the one that graced my early-90s analog joystick and gamepad.
no one has ever properly researched the typeface for Advanced Gravis' logo. after some font ID magic, it turns out to be Roger Excoffon's (digitized by URW) Antique Olive Standard Compact Italic.
the A is swapped for an inverted V, which gives the logo that perfect sense of proportion and hi-tech slickness
designed in Affinity Designer. enjoy.
