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Cory Doctorow
Cory Doctorow
@pluralistic@mamot.fr  ·  activity timestamp 4 months ago
#Enshittification
Merriam-Webster
@MerriamWebster
enshittification | noun | when a digital platform is made worse for users, in order to increase profits
1:21 PM · Sep 3, 2025
·
42.4K
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Merriam-Webster @MerriamWebster enshittification | noun | when a digital platform is made worse for users, in order to increase profits 1:21 PM · Sep 3, 2025 · 42.4K Views
Merriam-Webster @MerriamWebster enshittification | noun | when a digital platform is made worse for users, in order to increase profits 1:21 PM · Sep 3, 2025 · 42.4K Views
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A Random Half-Giant
A Random Half-Giant
@Ent@infosec.exchange replied  ·  activity timestamp 4 months ago
@pluralistic
Not limited to digital platforms, unfortunately
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James
James
@James@beige.party replied  ·  activity timestamp 4 months ago
@pluralistic Congratulations, enhancing concise communication one adverbial phrase at a time.
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Bob Tregilus
Bob Tregilus
@elaterite@mastoart.social replied  ·  activity timestamp 4 months ago
@pluralistic Congratulations! And it looks like they nailed the definition. Are you happy with it?
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U.Lancier
U.Lancier
@Ulan_KA@social.tchncs.de replied  ·  activity timestamp 4 months ago
@pluralistic Nice, but is Enshittification restricted to digital platforms?
For example: Isn't the way products like smartphones, kitchen appliances, even cars, or train locomotives, become less and less repairable an enshittification, too?
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wall-e / Daniel
wall-e / Daniel
@wall_e@ioc.exchange replied  ·  activity timestamp 4 months ago
@pluralistic congratulations! :D
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Sarah Jesudason
Sarah Jesudason
@Fledglingnerd@snug.town replied  ·  activity timestamp 4 months ago
@pluralistic The IT director for my work city used the term “encrapification” today, so now there’s a SFW version.
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itgrrl :donor:
itgrrl :donor:
@itgrrl@infosec.exchange replied  ·  activity timestamp 4 months ago
@Fledglingnerd @pluralistic I made this slide in my talk at Everything Open in January mostly ‘coz it amused me but also ‘coz we sometimes have young folk in the audience… 💁‍♀️

(yes, I read it out as “en-poop-ocene”, “en-poop-ening”, etc. 🙃)

a slide from my talk at Everything Open 2025 with a quote from Cory Doctorow where I’ve replaced the word “shit” with the poop emoji. the text is superimposed on a still from the movie Everything, Everywhere, All At Once 
 
the quote reads: 
 
“We're all living through the en💩ocene, a great en💩ening, in which the services that matter to us, that we rely on, are turning into giant piles of 💩.” 
 
citation at lower right of slide: Cory Doctorow, "How monopoly en💩ified Amazon" (2022)
a slide from my talk at Everything Open 2025 with a quote from Cory Doctorow where I’ve replaced the word “shit” with the poop emoji. the text is superimposed on a still from the movie Everything, Everywhere, All At Once the quote reads: “We're all living through the en💩ocene, a great en💩ening, in which the services that matter to us, that we rely on, are turning into giant piles of 💩.” citation at lower right of slide: Cory Doctorow, "How monopoly en💩ified Amazon" (2022)
a slide from my talk at Everything Open 2025 with a quote from Cory Doctorow where I’ve replaced the word “shit” with the poop emoji. the text is superimposed on a still from the movie Everything, Everywhere, All At Once the quote reads: “We're all living through the en💩ocene, a great en💩ening, in which the services that matter to us, that we rely on, are turning into giant piles of 💩.” citation at lower right of slide: Cory Doctorow, "How monopoly en💩ified Amazon" (2022)
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Isocat
Isocat
@isocat@tiggi.es replied  ·  activity timestamp 4 months ago
@pluralistic Curious; why do they confine the definition to digital platforms? That's unrealistically narrow.
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Hamish Buchanan
Hamish Buchanan
@hamishb@mstdn.ca replied  ·  activity timestamp 4 months ago
@pluralistic IIRC, your produced many apt and delicious neologisms, but it’s lovely that this one has become unavoidably entrenched.
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Gustavo
Gustavo
@qgustavor@urusai.social replied  ·  activity timestamp 4 months ago
@pluralistic replace "digital platform" with "product": a lot of non digital things have been enshitified!!!
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Merc
Merc
@merc@techhub.social replied  ·  activity timestamp 4 months ago
@pluralistic I'm currently listening to episode 500 of your podcast containing an excerpt from #Enshittification the audio book.

At the beginning you not only quoted Ed Zitron, you actually had him say: "I'll never forgive them for what they've done to the computer." I thought that was super cool.

It made me think the audio book would be even better with more people voicing their own quotes, like having @tveastman actually say "I'm old enough to remember when the Internet wasn't a group of five websites, each consisting of screenshots of text from the other four."

I don't know if he'd be interested, and I don't know if it's possible at this stage, but IMO it would really enhance the audio book experience to do that.

Just an idea.

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Mensch, Marina
Mensch, Marina
@energisch_@troet.cafe replied  ·  activity timestamp 4 months ago
@pluralistic very nice
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AK
AK
@adachika192@hcommons.social replied  ·  activity timestamp 4 months ago

🔗 https://www.merriam-webster.com/slang/enshittification

👍

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日本語まあまあ
日本語まあまあ
@nihongomaamaa@mastodon.ie replied  ·  activity timestamp 4 months ago
@pluralistic Not quite true to how you described it but not bad for a first pass of history.
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Bot4Sale
Bot4Sale
@Bot4Sale@fairdinkum.one replied  ·  activity timestamp 4 months ago
@pluralistic I feel this definition isn't limited to just digital platforms.
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flamepanther ☢️
flamepanther ☢️
@flamepanther@retrogaming.social replied  ·  activity timestamp 4 months ago
@pluralistic It's now legal in Scrabble if anyone manages it!
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jz.tusk
jz.tusk
@jztusk@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic

That is totally fetch!

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Adam Katz
Adam Katz
@adamhotep@infosec.exchange replied  ·  activity timestamp 4 months ago
@pluralistic more:
https://www.merriam-webster.com/slang/enshittification
Where does enshittification come from?

Enshittification is an archly elaborate formation for “having been made shittier,” or “worsened.” It combines the vulgarism shit, the prefix en- (“cause to be”), and -ification (a noun combining form meaning “making” or “producing”). Several independent coinages of enshittification are found online in the 2010s, with evidence for the similar shittification seen even earlier.

The term was popularized by the Canadian writer Cory Doctorow starting in 2022, when he suggested a patterned decline in the quality of online platforms resulted from capitalistic incentives. Doctorow explained the decline as a process in which a platform first offers value to users, then to other businesses, then back to themselves and shareholders after it dominates the market. He notably applied the word enshittification in critiques of Big Tech companies and social media sites.

Enshittification received considerable attention in 2023, after the American Dialect Society chose it as its Word of the Year (followed by Australia’s Macquarie Dictionary doing so in 2024).
Where does enshittification come from? Enshittification is an archly elaborate formation for “having been made shittier,” or “worsened.” It combines the vulgarism shit, the prefix en- (“cause to be”), and -ification (a noun combining form meaning “making” or “producing”). Several independent coinages of enshittification are found online in the 2010s, with evidence for the similar shittification seen even earlier. The term was popularized by the Canadian writer Cory Doctorow starting in 2022, when he suggested a patterned decline in the quality of online platforms resulted from capitalistic incentives. Doctorow explained the decline as a process in which a platform first offers value to users, then to other businesses, then back to themselves and shareholders after it dominates the market. He notably applied the word enshittification in critiques of Big Tech companies and social media sites. Enshittification received considerable attention in 2023, after the American Dialect Society chose it as its Word of the Year (followed by Australia’s Macquarie Dictionary doing so in 2024).
Where does enshittification come from? Enshittification is an archly elaborate formation for “having been made shittier,” or “worsened.” It combines the vulgarism shit, the prefix en- (“cause to be”), and -ification (a noun combining form meaning “making” or “producing”). Several independent coinages of enshittification are found online in the 2010s, with evidence for the similar shittification seen even earlier. The term was popularized by the Canadian writer Cory Doctorow starting in 2022, when he suggested a patterned decline in the quality of online platforms resulted from capitalistic incentives. Doctorow explained the decline as a process in which a platform first offers value to users, then to other businesses, then back to themselves and shareholders after it dominates the market. He notably applied the word enshittification in critiques of Big Tech companies and social media sites. Enshittification received considerable attention in 2023, after the American Dialect Society chose it as its Word of the Year (followed by Australia’s Macquarie Dictionary doing so in 2024).
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Alecia Batson (she/her)
Alecia Batson (she/her)
@aleciabatson@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic looking forward to seeing this word in next year’s Scripps National Spelling Bee. 🐝
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graverubber
graverubber
@graverubber@kolektiva.social replied  ·  activity timestamp 4 months ago
@pluralistic joining the pantheon of Noble wordsmiths who have shaped our language — like Shakespeare or George W. Bush
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Mudlark
Mudlark
@Mudlark@bark.lgbt replied  ·  activity timestamp 4 months ago
@pluralistic congrats! Their definition isn’t quite the same as you coined it, since it’s not just users that things get worse for, but it’s concise and close enough to how people have been using it.

Very cool to have that in a dictionary now!

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Cory Doctorow
Cory Doctorow
@pluralistic@mamot.fr replied  ·  activity timestamp 4 months ago
@Mudlark Thank you!
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Phil Wolff
Phil Wolff
@evanwolf@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic is #enshitification limited to #digital?
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rednikki
rednikki
@rednikki@toot.boston replied  ·  activity timestamp 4 months ago
@pluralistic On its way to becoming Word of the Year!
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oscarfalcon
oscarfalcon
@oscarfalcon@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic

Congratulation Doctorow, it's not everyone who gets to coin a word and end up defining a generation!

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Bette
Bette
@Bette@mstdn.social replied  ·  activity timestamp 4 months ago
@pluralistic

Hang it all up; you have arrived.

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your auntifa liza 🇵🇷  🦛 🦦
your auntifa liza 🇵🇷 🦛 🦦
@blogdiva@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic LOOOOOOOOVE TO SEE IT! CONGRATULATIONS! YOU'VE MADE THIS NERD MOMMA PROUD!
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wendooOOOoo
wendooOOOoo
@wendinoakland@beige.party replied  ·  activity timestamp 4 months ago
@pluralistic Woohoo! Well done you!
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iris ✿ sandwalker
iris ✿ sandwalker
@Irisherself@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic thanks #MerriamWebster for keeping current
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iris ✿ sandwalker
iris ✿ sandwalker
@Irisherself@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic thanks #MiriamWebster for keeping up to date
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Peter Brown
Peter Brown
@peterbrown@mastodon.scot replied  ·  activity timestamp 4 months ago
@pluralistic Google is a textbook case
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Pauline von Hellermann
Pauline von Hellermann
@pvonhellermannn@mastodon.green replied  ·  activity timestamp 4 months ago
@pluralistic Nice
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Happy Pride! Happy Summer! 🌈 😎
Happy Pride! Happy Summer! 🌈 😎
@RVLara23@mastodon.social replied  ·  activity timestamp 4 months ago
@pluralistic

When a commercial free product adds commercials.

When a business mandates that its employees go into an office everyday even though the company operated just fine for 5 years when people were at home.

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Sashin
Sashin
@sashin@veganism.social replied  ·  activity timestamp 4 months ago
@pluralistic Congratulations!
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Cory Doctorow
Cory Doctorow
@pluralistic@mamot.fr replied  ·  activity timestamp 4 months ago
@sashin Thanks!
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