Something I've noticed while on book tour for the past couple of weeks is that Mastodon is a really good way to let people know about bookstore events. So many people I've met on the road have told me that they found out about my book tour from me or other folks on the fedi. I think it's partly because so many book-loving people are on Mastodon. But also if you compare Mastodon to places like Bluesky or Insta, the community here has a higher percentage of actual humans vs. bots or operatives.