Post by @rooster@beige.party

In case you were unaware, the idea of an individual "carbon footprint" was popularized by a 2005 advertising campaign paid for by BP

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Richard

@rigrig@akkoma.tubul.net 18 hr. ago

@rooster Hearing “carbon footprint” always makes me think of this:

Screenshot of a post by BP: "The first step to reducing your emissions is to know where you stand. Find out your #carboonfootprint with our new calculator & share your pledge today!"
Reply by Andrew Henderson: "I pledge not to spill 4.9 million barrels of oil into the gulf of Mexico" — Screenshot of a post by BP: "The first step to reducing your emissions is to know where you stand. Find out your #carboonfootprint with our new calculator & share your pledge today!" Reply by Andrew Henderson: "I pledge not to spill 4.9 million barrels of oil into the gulf of Mexico"

Danielle Foré

@danirabbit@mastodon.online 20 hr. ago

@rooster I always have mixed feelings about this because I feel like some people hear this and think they shouldn’t take any individual action at all

Von Xylofon

@vonxylofon@witter.cz 16 hr. ago

@danirabbit @rooster That is true, but I think the main message should be for us to direct our focus and energy to where it matters – systemic action – which individual carbon footprint distracts from. Not an individual absolution, but a reminder.

EU liberals are laser-focused on eliminating individual car ownership – 2% of global CO₂ – while kind of staying mum on the 98% because that would mean we couldn't buy all our cheap crap from South-East Asia. Maybe we should talk some about that too.

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