One of the things that I can admire Nox Mobility for is that they have played the media game, and played it well. They’re the biggest news out of Innotrans, despite the fact that they are one of at least 4 night trains exhibiting there that I’m aware of.

But not only that, a lot of the random photos I’ve seen as fillers for innotrans have their logo on it. For example, the hero image on this roundup: https://www.railin.net/es/noticias/flash/innotrans-2026-record-asistencia-expositores/

Their media blitz has been very successful, well done to their media team.

Now let’s see how they deal with the pushback on the airline-style seats, with their way-too-low “privacy” partitions