→ Spymarks, not Watermarks
https://brand.io/article/spymarks
“There’s a sneaky new evolution of the 'watermark', let’s call it — the spymark. […] A spymark is a hidden signal that makes your work traceable without your knowledge or consent.”
“We need to be clear that spymarks are a form of metadata you have limited knowledge of and control over, and that their purpose is entirely antagonistic to you.”
