72% of Americans believe promoting DEI should be a priority for businesses. 3/4 said businesses w/ diverse workforces make more innovative products & 71% say they are more profitable. 95% of Dems consider DEI a key priority; 71% of Independents; 37% of Republicans. https://www.usatoday.com/story/money/2026/09/17/corporate-dei-retreat-surprising-bipartisan-pushback/91767177007/