Discussion
Jacob Coxon: how to run an AI doomsday media campaign
to keep you talking about Skynet — not the data centre down the road
https://www.youtube.com/watch?v=F3IoTZNN6iM&list=UU9rJrMVgcXTfa8xuMnbhAEA - video
https://pivottoai.libsyn.com/20260910-jacob-coxon-how-to-run-an-ai-doomsday-media-campaign - podcast
time: 6 min 20 sec
https://pivot-to-ai.com/2026/09/10/jacob-coxon-how-to-run-an-ai-doomsday-media-campaign/ - blog post
@davidgerard Curious that in T2 Sarah Connor is incacerated for going on about the AI apocalypse, but in the real world the people who mistook the movie for a documentary get feted...
@davidgerard What does that sentence mean? It feels like a reference that I don’t get(?)
“They do waterboard the influencers, though, so that’s something.”
@rauschma Literally the link before that sentence in the post
@davidgerard Ah, got it, thanks! I thought it was a cultural reference I didn’t understand. In hindsight, it’s clear how that sentence connects to the previous ones.
"This whole thing was an organised promotional campaign. It looks like obvious fresh-cut astroturf because it is."
I explained this to my son yesterday after he saw a headline from the Times. (Should we feel sorry for them that the WSJ got to open this and they're left to fluff it?)
@davidgerard yes. gettem. get those lesswrong fucks. chase them down one by one and call them our for for crimes against empirical reality
@davidgerard what’s this chucklefucks retirement plan look like
@cyberquixote vested OpenAI shares
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@davidgerard I love the stuff about the timing, how the WSJ ran the story before Coxon got his first tweet up and then it was immediately retweeted by a bunch of other Anthropic employees. Makes it super-obvious that this is a planned marketing campaign, so thank you for getting that information out there so clearly!