Discussion
A few weeks ago, I went into a design furniture store in Denmark to buy a garden furniture set. We had a great conversation about their beautiful products right until the point where I realized they conditioned their price on the registration of my data, or I would have to pay 40 percent more.
So I did what I always do (picture 1).
Update: I just received the reply from the store (except in picture 2)
Left page:
Dear [redacted]
Thank you for your email, and thank you for the conversation about the FDB Sammen M1 garden set worth approximately [redacted] kroner.
You informed me that FDB Møbler could not deliver at the moment, but that delivery could take place in the spring, for example. However, I have chosen to shop at another store, which could deliver FDB's own furniture within 5 business days, at a lower price without requiring membership.
I think FDB Møbler should reconsider its business methods, when I can only shop with you if I am registered in a customer club, so that you can store data about me, while other stores can easily do business with me, without this completely unnecessary registration and monitoring. That can't possibly be good for your turnover.
Have a great weekend
Randahl
Right page:
We also take your comments about membership and customer information registration to heart. It is valuable for us to receive this kind of feedback from our customers. We will make sure that your views are conveyed internally.
Thank you for the good dialogue, and once again, thank you for taking the time to give us your feedback.
@Ralph thank you. Added.
nobody read your email, that's an automated reply which will go straight to the circular file (not even a physical circular file)
@peachfront no its not. I know, because I have used a specific person’s direct mail address.
@randahl
Yeah, that answer reads as "Bot" to me
@randahl that reply might just be AI generated (?)
@randahl Smells like AI spirit.
@randahl Well done. I never share my data, often solicited on the pretext of being necessary for warranty purposes. If the person requesting is a young lady asking for my phone number (all they need, it's a key to a lot they can match) I say "thanks very much but I'm already married". Sometimes they blush.
In some cases a manager has to unlock the till so a payment can happen without my data. In my experience British businesses are the worst for this.
@randahl
Perhaps look up their GDPR officer - as far as I know, "pay us to follow the gdpr" is no more legal than "pay us not to break your leg".
@randahl I have read that now a couple of times about shopping experiences similar to yours in Denmark. 40% markup is absurdly high. 
Is that common in Denmark? Why is that even legal?
@raisondetredev I think it is legal because no one challenges it. According to our trade legislation, price differentiation has clear limitations. For instance, a bar was convicted for offering a lower entry fee for women.
Here they are offering a higher price to people who oppose data registration.
@randahl Be curious to see what they say.
I've long been thinking that we need legislation that designates storing customer data as "toxic waste" - in that it needs to be heavily safe-guarded and protected at great cost … so that no one actually wants to keep details.
@randahl well, but it was still a sale for them...
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