If you gotta market, do it well.
Wile E Coyote doing a Reddit AMA about Coyote vs ACME is disturbingly wholesome. https://www.reddit.com/r/movies/comments/1w58qjb/hi_reddit_im_wile_e_coyote_im_taking_on_acme_ama/
When asked "Another coyote just went viral in SoCal for being the first known coyote to capture a roadrunner. How does that make you feel?" he said:
