The thing about getting rich and famous for doing stuff better than other people, even ALL of the other people, is that it's literally in no way related to whether or not you're a butt-beaming asshole. In fact to some degree extreme talent often seems to shelter people in which it is identified at a very young age and they can get some dumb ideas. If you want to say a celebrity did good by raising awareness for a cause, cool, but we shouldn't be asking these people how to run a society.