Social media doesn't have to be bad. It can be beautiful.
But in our digital world, we've learnt a lot about behaviour online. What had once seemed simple, putting people in a digital town square, we now realise is not. People act differently online.
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Now, as we build alternatives that take us back to the root benefits of social media - connection and learning - it's our chance to build in a way that reflects human behaviour online.
So, let's grow something to be proud of.