UK Prime Minister Andy Burnham's plan to collaborate with social media creators

Burnham is making creator collabs part of No 10’s media strategy

Downing Street wants a more “social-first”, less polished style built around Burnham’s personality

Creators are being used to reach younger audiences who rarely see official government content

Teenage Labour TikTok creators have generated millions of likes with memes, edits and trend-led political content

https://www.bbc.co.uk/news/articles/cy4k74xj9lyo
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