@laurenshof It's a trip because I was just noticing something similar. Just goes to show our thoughts aren't as individualistic as we may think. Time must be right for the thought.

Is it bleak? vOv - is what it is maybe. The need seems real. Maybe not directly correlated with the marketing but there's a need.

Just finished The Rebel. Camus is good reads if you think on these lines. I find he maybe helps anyway.