A modern Sisyphus would be if he were pushing 20 small rocks uphill all at the same time.
No one is imagining he's happy with that.
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My brain is trying to fit 'subscription model' into this somehow (because it translated your modern sisyphus analogy into having to constantly push smaller, more affordable monthly packages uphill, rather than just buying one and pushing it uphill until obsolesence and then having to purchase another at the bottom of the hill - it's not a perfect analogy). So far, it's just telling me to say...... Monthly subscrisyphus. Which doesn't resolve or work at all and is awful and is making my brain itch.
