Tolkien: Is any of this worth it? Will anyone even read this a generation or two from now?
time traveller: Oh, your books become enduring successes and cultural touchstones. People even name companies after lore from the books.
Tolkien: Imagine that! A company named Frodo!
time traveller: Ehh…
Tolkien: Strider Industries!
time traveller: That's not exactly…
Tolkien: Bombadil Incorporated!
time traveller: Okay, so here's the thing…