@Daojoan this was also how Steve Jobs saved Apple when he eliminated nearly the entire Mac product line up and only offered four major categories; consumer and professional notebooks and desktops, with few variants for each. That made the company’s offering extremely clear for consumers.
The company has far more products to offer these days and tries to cater to more segments, obfuscating that choice. One can argue the segmentation remains but it’s far less clearer than it used to be with a number of overlapping functions and purposes and consumers today have to take a longer time deciding on a purchase.