I guess the other thing to remember is that you and I watch a movie and it's a movie - we might agree with the ideas presented, we might not, we might take different things from it, but we're not veiwing every movie through the lens of a culture war and persecution complex to figure out whether it's attacking or validating us personally right?
Not so much with the fash. And thus when they find something that can be held as supporting their ideas, they skullfuck it very hard.