Post by @colinmford@typo.social

RE: https://mastodon.social/@matthiasott/116609310065016685

“One approach, proposed by Google Research, is what you might call a “token auction.” In this model, advertisers don’t buy ad slots on a page. Instead, they bid, token by token, on the actual text the model generates. Each advertiser brings their own LLM, and an auction mechanism decides whose model gets to influence the next word. The output is a weighted blend of competing interests, shaped by who’s willing to pay more.”

Matthias Ott

@matthiasott@mastodon.social · yesterday

✍️ New post: Ad Infinitum

Google announced the biggest change to Search in 25 years at #GoogleIO. But where are the ads…? 🤔

https://matthiasott.com/notes/ad-infinitum

Billy Smith

@BillySmith@social.coop · 4 hours ago

@colinmford

And this just guarantees that no-one will be able to trust the results.

Google just destroyed their Search market. 🤦

chris@strafpla.net

@chris@mstdn.strafpla.net · 1 hour ago

@BillySmith @colinmford We may need to reinvent the search engine, curated lists and webrings.
Google’s secret sauce once was page ranking by links pointing to a site, maybe we need something like page ranking by cryptographic chains of human trust. A good result is a result with a source that has a chain of human trust back to me and no ads.

For a start: “we count the number of uBO blocked requests on the page, and if too many (threshold is set to 5), we kick it out” https://teclis.com

Teclis - Non-commercial Web Search