In Geek mythology, Gemini is associated with the myth of the twins, Faster and Bollocks
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…“Google thinks it no longer needs ad slots to deliver ads. What it needs is *you*. Your emails, your files, your calendar, your purchase history, your travel plans – all flowing into Spark, all building the richest possible picture of who you are and what you’re likely to click on. That’s exactly the kind of personal context auction models need to work.”
— @matthiasott
https://matthiasott.com/notes/ad-infinitum
The #Google Gemini promise and the reality
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…Do read the rest of Matthias’s overview. It’s mind boggling.
He explains that in the “token auction” model, “advertisers don’t buy ad slots on a page. Instead, they bid, token by token, on the actual text the model generates. Each advertiser brings their own LLM, and an auction mechanism decides whose model gets to influence the next word. The output is a weighted blend of competing interests, shaped by who’s willing to pay more.”
I wonder if he's low-key asking us to make the associative jump from Ad Infinitum to Ad Nauseam?
@urlyman It’s probably worth noting that I have no idea whether they will actually use token auctions. But it’s one of the ideas discussed in their research papers.
@matthiasott Thank you for your overview. Understood.
Gotta hand it to them. If one has sunk billions into infrastructure, and perceives that it needs shoring up to stave off collapse, creating an LLM lock-in to extreme market dominance is evil genius territory.
But I think it will collapse anyway. I wrote the 2-post summary below *before* Trump committed to accelerating the crash in the Gulf https://mastodon.social/@urlyman/115711731587842209
Holy sh*t, of course!
This is the logical next step in our broken adtech industry and march towards AI.
Facts, privacy and IP rights are already left behind with AI. So, they'll sell the very answers you get to the bad actors willing to pay the most to influence you.
What could go wrong?
/s
@TCatInReality extraordinary to think of the hundreds of mentally agile but profoundly amoral people who have worked on these awful ideas.
It's no wonder Google and all the tech companies are forcing "AI first". Nothing else can be so thoroughly monetised.
@TCatInReality there’s no way this can hold up. Even if mad consumers want it, the flows cannot match the demands of the stock. For now, we’ll have to watch people go further off the rails and then see what we must endure afterwards
…In print, the separation between ads and editorial has always been blurred, and the web has been further blurring it for years.
But in the race to the bottom of everything, this is a new low
…It is kind of fascinating to watch the discrete dynamics of what in 2023 Ted Chiang foresaw as “the blurry JPEG of the web”.
Underpinning all of the above is https://mastodon.social/@glynmoody/116607049067159362
@urlyman You win the internet today, Jonathan. No one can top this.
