RE: https://dair-community.social/@emilymbender/116604745957981805
"links will become an afterthought" is not even coded language for "the rest of the internet is merely training data and we will own the entire means of accessing information online"
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@jonny When you break your end of the bargain, people tend to take their business elsewhere.
Google used to get information for free, because it provided a return for that. But it no longer does, so the incentive to provide it information for free is also gone.
People haven’t left yet, but they will. On to new forms of the internet that maybe haven’t been built yet. But there’s no point staying to feed a robot factory that doesn’t give you anything back and kills the planet.
@gimulnautti
One would hope. The strategy is daunting beyond just the search engine results page and the AI products - they do own the browser, the web standards process, the operating system used on 70% of phones, and they along with the rest of tech are lobbying hard for legislation that makes it difficult if not illegal to host a web service while not oligarch. The smooth path for them does hinge on normalization and acceptance of the category of product, but if that fails they of course have contingency plans across the rest of the stack.
I'm not saying we should do nothing, definitely the opposite, counterbuild harder. And our senior colleagues who are increasingly enamored with the God Obelisk have to pick a side - will they cheer on corporate ownership of reality, or use their accumulated expertise and resources to help us dig out of this fucking trap.
as Dr. Bender says upthread, the Rethinking Search paper just says this explicitly, also AMP, etc. I only mildly edited their figure here
The shift to "search journeys" is just another way of referring to "whole life immersive surveillance" where the intention is to slowly train you to expect more and more of your personal information to be visibly injected into search results as a surface for "personalization" and eventually move towards "zero-query search" where advertisements-i-mean-helpful-information are proactively volunteered to you.
this language appears in full form as early as 2018 and was chilling even then:
The zero-query search paradigm can be expressed with the slogan “the query is the user.” In practice, the context of the user is used to infer information needs. (Entity Oriented Search)
![The most obvious power grab from pushing KG-LLMs in place of search is illustrated neatly by a handful of Google researchers in a figure from their “Rethinking Search” paper [184]
[Recreation of Figure 1 from [184] with additional annotation (colored boxes, labels, and question marks). The left (a) “Retrieve-then-rank” model is the traditional search engine paradigm: A query causes a retrieval service to access pages within a reverse index, rank them, and serve them as results. The proposed (b) “Unified retrieve-and-rank” model on the right directly returns results generated by a model. Notably missing in (b) is the existence of the rest of the internet.]
That gigantic sucking sound is KG-LLM powered search enclosing the act of accessing information entirely within the search platform. It gives echoes of AMP, Apple News, and Facebook Instant Articles [212, 213], where platforms preferentially serve their own versions of pages (that also happen to contain their own telemetry embedded) combined with the strategy of moving ever more web content into the search results page through eg. factboxes and answer boxes91.](https://media.neuromatch.social/media_attachments/files/116/605/361/511/223/029/original/b294be92df38c178.png)
Surveillance Graphs
Vulgarity and Cloud Orthodoxy in Linked Data Infrastructures - A critical history of the semantic web and linked data, grappling with the next generation of surveillance capitalism, where grand corporate knowledge graphs devour the planet and sell it back to us as a glassy-eyed LLM personal assistants, will we remain stuck in the ideology of the cloud, or can we have better dreams?
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jonny (nonvenomous)
Who gives a single shit how good the "AI" can code when the purpose of "AI" is and always has been enclosure of all information in an ad-driven surveillance platform. If you love LLMs, this is the future you, yes you, are actively helping create.
@jonny i've lost a lot of faith in humanity due to this and also all the other incidents that happend like edward snowden, epstin, cumex and all other stuff i don't want to get into detail. But this showed me the public is not interessted in what happens to them and who controlls their lifes and yet i have no clue how to tackle this problem besides better education. But this is also rigged :/. Cyberpunk here we come
@jonny
What does this phrase, "links will become an afterthought," mean?
Are the thoughts I have previously thought afterthoughts?
