I will always resent "scroll as zoom", making the scrolling function of the mouse do a zoom. You may disagree, but I'm not looking for a debate.
I remember a conversation with the PM of Google Maps when this was introduced there. I asked for at least an option to turn it off. Not only does it strike me as counterintuitive, its behavior embedded in a scrolling window is unforgivable. His response: "What else would scroll do?"
Gotta love product design.
