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Screenshot of a tweet by Melike Turgut: Instants, previously called quicksnap, took most of my time at Instagram, and not because of the design part. Because of the fight to make it real. There was a lot of pressure to force this into DMs even though that was never the point. That detour alone dragged the process out for way too long. Then came the part that makes big company product work so draining: endless entry point debates. That's the part people don't see when they wonder why obvious things take years. More placements. More decks. More meetings. More time spent making the same simple idea legible to more people instead of just shipping it.