This is a quite positive profile of Lely, which makes robots for dairy farmers:
https://spectrum.ieee.org/lely-dairy-robots
Lely staff are posing the right questions about the role of robots and automation in society.
There is no mention of whether they have a John Deer-style extractive business model, so I do wonder about that.
h/t some Curious about Everything newsletter by Jodi Ettenberg.