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Representing the entire political spectrum So while the main donors tend to come from the progressive end of the political spectrum, that doesn’t mean “W Social” is pursuing a specific political agenda, Zeiter emphasizes: “We want to show that there’s more to the world than the left-wing alternative bubble. I think that’s important in times of political fragmentation and polarization. And we’d also like to have more users from the conservative spectrum.”

Zeiter has therefore also reached out to conservative media outlets. She says they want to represent the entire political spectrum. However, she wants to leave it up to users to decide whether or not they want to see this spectrum. Every user should be able to customize their algorithm accordingly.