RE: https://zeroes.ca/@datum/116529211705505989
"Parliament voted down a motion on April 15 to ban a practice most Canadians have never heard of, but that retailers are already rolling out: surveillance pricing.
"Also called algorithmic personalized pricing, the practice uses personal data to estimate how much consumers are willing to pay, then adjusts the price accordingly. Two shoppers, same store, same item: two different prices, generated by data neither of them can see."