@gabrielesvelto The cost per bit is an invented metric though, isn't it? The cost to Google is in the hardware, which is already spent. Unless they've got caps somewhere that they need to work around, the cost for G to send 4GB vs sending nothing is roughly the same.
I'm no expert, of course...there is technically an upper limit to how much they could send, but I think it's unlikely (with their infrastructure) that they would reach it.
And, with billions bordering trillions of dollars to sink into any given endeavor, it will be some time before they feel the pinch.
As usual, it's the end users that will get screwed, especially if they're on metered connections.