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(7/7)

That means talking like academics doesn't convince anymore outside the choir. It's no coincidence that groups who are growing the environmental movement have leaders and spokespeople who talk like ordinary people, using common or garden language.

Zack Polanski is a great example, and Gary Stevenson on finance and taxation too. Here they are chatting like ordinary blokes;

youtube.com/watch?v=WRVfmQkCSdk

I tried to do this as much as possible while laying out the messaging ideas above.

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