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When companies get caught doing this sort of thing, the response is almost always the same: "we're using this technology to combat fraud," or "ensure positive user experience," or "save computing resources," or some other hog wash. The simple truth, there's no reason to be collecting data that can be used to identify a user across the web if they're not signed in to your service. The harm of companies like Experian or LinkedIn being able to correlate all of your web traffic back to you is not