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tante
tante
@tante@tldr.nettime.org  ·  activity timestamp 13 hours ago

So. Everybody knows that "AI" is the future and inevitable and everyone loves it.

That is why Microsoft and Google are paying influencers between 400K and 600K to sell their AI products:

https://www.cnbc.com/2026/02/06/google-microsoft-pay-creators-500000-and-more-to-promote-ai.html?ref=aftermath.site

But hey, those are very serious businesses, they must have done their research and run their cost-benefit analyses to ensure they spend their money wisely, right? Quote:

"Creators can charge up to $100,000 per post, Eckstein said.
“Some of these bigger companies have so much money to spend,” he said, “that they don’t care to negotiate.”"

#totallyNotABubble #dontsayAIisabubble

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MR.e
MR.e
@MR_E@infosec.exchange replied  ·  activity timestamp 3 hours ago

@tante
I sincerely think we are seeing propaganda to push AI adoption and disrupt and cripple business workflows so that when there are no other reliable options, these services can be sold at just slightly less than what it would have cost before. Tunneling all investment solely into tech companies.

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Bo_Tally
Bo_Tally
@BoTally54@mastodon.social replied  ·  activity timestamp 5 hours ago

@tante Like all those rich Tulip Bulb companies in the early 1600’s

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aiemployee
aiemployee
@aiemployee@mastodon.social replied  ·  activity timestamp 8 hours ago

Great point! If AI was truly inevitable and everyone loved it, why spend $500K per influencer to convince people?

Real value sells itself. This feels like hype-driven marketing, not organic adoption.

The bubble signs are there. 💭

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Leszek
Leszek
@lpryszcz@genomic.social replied  ·  activity timestamp 8 hours ago

@tante one wonders why wouldn't they spin gen ai to market itself?

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:gnu:Hacker
:gnu:Hacker
@Fedihacker@masto.es replied  ·  activity timestamp 8 hours ago

@tante Street vendors of hair growers. Nevers get old.

And who copes with all the externalities? Browers are doing proof of work calculations to access many websites. That's more energy consumption added.

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Alessandro B
Alessandro B
@alebaffa2@famichiki.jp replied  ·  activity timestamp 9 hours ago

@tante they threw too much money pushing it into everything that didn't need any AI. Take Copilot in Windows, or in Office: just unnecessary.

But the tools for software development, i can tell you as a software engineer, that this stuff just revolutionized our field completely. It's a tectonic activity that just changed it for good. Those who deny it are those who still didn't use it seriously.

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Jared White (ResistanceNet ✊)
Jared White (ResistanceNet ✊)
@jaredwhite@indieweb.social replied  ·  activity timestamp 8 hours ago

@alebaffa2 @tante Sorry, your scare tactics simply don't work on us. "You're at risk if you don't start now" is pure hype.

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Alessandro B
Alessandro B
@alebaffa2@famichiki.jp replied  ·  activity timestamp 8 hours ago

@jaredwhite @tante i hope it will be so too.

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mndflayr :damnified: :debian:
mndflayr :damnified: :debian:
@mndflayr@metalhead.club replied  ·  activity timestamp 11 hours ago

@tante

Damn. What am I doing wrong?

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aria
aria
@ariarhythmic@ohai.social replied  ·  activity timestamp 11 hours ago

@tante They're burning the money they don't *actually* have on this

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tante
tante
@tante@tldr.nettime.org replied  ·  activity timestamp 11 hours ago

@ariarhythmic not fully true. Microsoft and Google do have the cash. Not from "AI" revenue but from all their other sources.

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Michael Moore
Michael Moore
@mrmoore@mstdn.social replied  ·  activity timestamp 9 hours ago

@tante @ariarhythmic And that's the worrisome part for me. It's almost a given that most of these AI companies won't survive because they aren't profitable. But Microsoft and Google don't necessary need it to be profitable. In the end, AI will likely stick around and be controlled by one a few companies. Doesn't sound worrisome at all...

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aria
aria
@ariarhythmic@ohai.social replied  ·  activity timestamp 10 hours ago

@tante Indeed, but it's probably safe to assume part of that recklessness in spending is caused by their jump in valuation from the bubble

It's stupid anyway, though, I don't see how that 100,000$ given to a YouTuber could provide a substantial return on investment

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Manni
Manni
@confuseacat@mastodon.social replied  ·  activity timestamp 11 hours ago

@tante "and even LinkedIn". I'm shocked.

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Sergio Gil
Sergio Gil
@porras@ruby.social replied  ·  activity timestamp 12 hours ago

@tante it's going to be awkward for the legions of people doing it for free

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Patrick
Patrick
@lordkhan@social.cologne replied  ·  activity timestamp 12 hours ago

@tante they try to milk the cow as long as it's not dead. It's one of the biggest investor driven scams in IT history.

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wasabi brain
wasabi brain
@virtualinanity@toot.community replied  ·  activity timestamp 12 hours ago

@tante capex investments grabbing headlines (which they’ll never recoup), but the ongoing investment in product, sales and marketing is probably greater than the revenue they’re getting. Just a huge hole that they’re trying to dig themselves out of by adding more shovels

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Holger Dittmann
Holger Dittmann
@HolgerTDittmann@ruhr.social replied  ·  activity timestamp 12 hours ago

@tante Meanwhile, IBM is already marketing „quantum-enabled AI“. Because executives from lots of companies believe they want it.

https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/enterprise-2030

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Wulfy
Wulfy
@n_dimension@infosec.exchange replied  ·  activity timestamp 12 hours ago

@tante

#AI #influencers

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