'backseat software: the slow shift from software as a tool you operate to software as a channel that operates on you. Once a product learns it can talk back, it’s remarkably hard to keep it quiet'
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'Usage data stopped being a tool for improving software and became a tool for optimizing behavior. The question quietly changed from: *“Is this good software?” *to: *“Does this increase engagement?” *And that’s when the vocabulary starts to creep in. DAU. MAU. Retention. Funnels. Stickiness. Cohorts. Conversion. Gamification.'