I proposed a long time ago that ** #openweb** is a less tribal, more expansive framing than ** #fediverse** — socially *and* technically. It’s also ** #nothingnew**, which is honestly a breath of fresh air. We can (and should) use both terms, but if we want meaningful *change and challenge* to the ** #mainstreaming** mess, we need to foreground the more generic one.

Predictably, this gets pushback from two directions: the non-political ** #FOSS** crowd, and the mainstreaming crew. And yes, when you bring ** #NGO** behaviour into the ** #fediverse**, there’s going to be friction.Try being ** #openweb-native** please.

People are going to keep doing self- and socially-destructive things. That’s a human problem, not a branding one. But the language we choose *does* shape how we respond to it.

Boost if you think this shift matters.