European organizations are about to launch their own social media platform, W, amid rising tensions with the United States. The new platform, W, will require identification and photo validation to ensure that its users are both humans and who they claim to be, Danish news media outlet Politiken. dk reports. The initiative to create the social media platform W is supported by an advisory board and former ministers and business representatives, primarily from Sweden. Anna Zeiter, CEO of W, has told Bilanz.ch that W stands for "We." Meanwhile, the first of the Vs that make up W stands for "Values," and the second for "Verified."

We is set in the far future. D-503, a spacecraft engineer, lives in the One State, [4] an urban nation constructed almost entirely of glass (presumably to assist with mass surveillance). The structure of the state is Panopticon-like, and life is based upon Frederick Winslow Taylor's principles of scientific management. Society is run centrally by a power known as the Benefactor, and is run according to a strict timetable-people march in step with each other and are uniformed. There is no way of referring to people except by their given designations (referred to as 'numbers' in the novel.) The society in which We is set uses mathematical logic and reason for its scheduling and as justification for its actions. [5][6] The individual's behaviour is based on logic by way of formulae and equations outlined by the One State.