A two-panel comic illustrating the disconnect between design and user experience. Left Panel (labeled "UI"): Two adults look into a baby’s crib at a musical mobile. From their standing perspective, the hanging stuffed animals (a tiger, elephant, pig, and fox) look cute and face outward. The adults smile, saying "I love it!" and "Me too!" Right Panel (labeled "Users"): The view shifts to the baby's perspective from inside the crib looking straight up. Instead of seeing the animals' faces, the baby only sees the undersides and bottoms of the four toys.