Today I am thrilled to announce the launch of my new company: Type Advisor.
I’ve had a unique and varied career trajectory, but the one constant for the past 20 years has been typography. For all sorts of reasons, I got bit by the type bug and haven’t gotten bored yet. Fonts are fun!
I’ve helped creatives at global companies choose the right type for the right audience at enterprise scale. I’ve worked with a dozen independent type foundries as well as the biggest distributors.
So I am taking my experience in design, advertising, filmmaking, writing, creative direction, and hard-earned type industry knowledge to create a service for creators and users of type.
I bring an outside perspective from actual users of type and a deep understanding of the ever-changing industry and now, you can utilize my expertise to make your life easier.
Perhaps you’re a type designer confident in your design skills but unsure how to market your fonts or where to best sell them for future growth?
I’ve got you.
Perhaps you’re a designer or developer that knows the importance of typography in a design system will make-or-break a product and need an expert opinion on best practices?
I’ve got you.
Perhaps you’re confused about type licensing like 99% of the population? Are you vaguely aware of what a EULA is, but want to make sure you have crossed your t’s and dotted your i’s before you launch a massive new campaign?
I’ve got you.
Perhaps you’re a growing type foundry that has seen some modest success but understands you need help to get to that next level of sustainability?
I’ve got you.
So, visit my site and schedule a free 30 minute call to discuss ideas. Zero obligation, reasonable fees, and as much (or as little) type-nerd talk as you desire.
It will surprise *literally no one* that I thought long and hard about the type that I would use for my Type Advisor website.
Very happy to finally find an excuse to use @HEX’s Margo: https://hex.xyz/Margo/ along with @JTDType’s Cresta: https://jtdtype.com/typeface/Cresta
They make a nice pair, in my opinion.
