While wondering why more me don't read novels, Jemima Kelly (FT) makes this great point about reading fiction:
'In a hyper-capitalist culture optimised for skimming & distraction, the ability to sit still with a novel is both subversive & truly gratifying'!
Resist the onslaught of social media & technological disruption: read a novel!
I can buy into that (although of course I'm already reading loads as followers of my 'This week I'm mainly reading...' posts will know).