I asked our head of marketing if we could get off #Twitter and she said "Unfortunately Twitter is an industry standard so we have to be there."
(We are in the medical device industry. Our primary customers are hospitals and healthcare systems. We make a lot of our deals by convincing individual doctors to go to bat for us at their institutions.)
I am not sure that is true, or at least not true anymore, but I don't know how to prove it.
Any suggestions?
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Our company account has less than 900 followers on Twitter. Compare that to, e.g., Philips, another company in our space, that has nearly 300,000. Literally no one is interacting with our company account. I simply do not believe that being on Twitter is in any way essential to our continued success and growth as a company.